The Ten Key Trends for July

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With July just a week away its so easy to forget fashion and just wear something cool, easy to wear and often with a floral print writes After Nyne’s Annabel Bolton. But if you can delve into the fashion world this month, there are 10 top trends hitting the scene that extend much further than a floral dress.

Subtle 70’s

A specific decade takes over the runways every season, and it was between the mod ’60s and the 1970s for the summer battle, the latter has won out. But don’t pull back out any bell bottoms just yet. This time, it’s all about subtle touches, think 70’s vibrant colour combinations and trousers and jeans that have a slight flared bottom.

Sporty minimalism

Full-on sportswear graced the likes of Alexander Wang’s catwalks for years, but this time, it adopted a pared down approach to athletics. From racing stripes to lace-ups, just a detail here and there keeps the look fresh. Even a certain Mrs Victoria Beckham credited the Sporty minimalism look on her Spring 2015 catwalk.

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Coloured suede

Multicoloured patchwork fur was first, and now suede is taking the colour hits. Typically not a summer staple, this material gets a cooled-down effect thanks to pastel purples and bold blues, and it even has crossover 70’s effects again in reds and mustard yellows.

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Statement stripes

Found on nearly every single spring and summer runway, stripes are still making a major statement, no matter the item of clothing, stripes are there. Designers have been playing with positioning and placement, as with the striped treatment on textiles at Tibi.

Classic Staples

Philip Lim and Paula Gerbas continued perfecting the art of classics and simplicity in the recent London Mens Collection at The Conservatory of the Barbican last week. Think layers (if you can handle the heat) of neutral ribbed textures and cleverly pleated culottes.

The Debutante

The ladies who lunches, probably at Harrods or a haute brasserie of course. Chanel, Balenciaga, Stella McCartney are urging us to get elegant in tulip skirts and décolletage-baring dresses. Turning the debutante modern? Follow Prada’s lead with their satin textured empire lines teamed with industrial rubber-esque shoes and those opera-length gloves spray-on green leather no less. Don’t clutch those pearls in horror.



July still not hot enough for you? Then take note of the fashions worlds new favourite zone to experiment with. The wrist. Celine went XXL with their beautifully gathered bell cuffs, while Michael Kors and Gucci chose to emphasise sleeves with muff-style fluffy wrists.


Scarlet, traffic light, crimson or ketchup, whatever you want to call it, there’s no denying this months stand-out colour. From Dior to Marni, Fendi to Ferragamo, every designer has been working reds in head-to-toe forms, cutting some of the boldest figures of the season.

Boho’s Back (Again)

Yes, the Seventies show swings on for a another season. This times its more folksy than glam rock, with Burberry Prorsum, Valentino and Lanvin piling on the 70’s prints and fringing in a total boho overload. Designers such as Chloe were in their element once again, with their hit dresses from their spring collections getting new layers of suede and patchwork knits. Key piece? The poncho. Perfect for you festival goers.

More Is More Jewellery

Bling is back. And in a big way for this time. Those FKA Twigs-style nose rings are the fashion pack’s most desired look, and there was a ‘stack ‘em high’ approach to chandelier earrings and statement necklaces at Lanvin, Miu Miu and Balenciaga as well.

Lastly, umbrellas. Well, it is Britain.