Fans of all things Americana should thank their lucky star-spangled banners, because Stateside institution Potbelly is bringing its legendary Chicago sandwiches to Westfield, Stratford City, with the brand’s very first European opening this summer.
Founded in the Windy City back in 1977, the original Potbelly began life as an antiques store, with Potbelly stoves among the most popular items on sale. The young couple that owned it struck upon the idea of serving lunch to their customers, and their delicious sandwiches soon had queues snaking out of the door.
With major branches popping up across the country from New York to Nebraska, Potbelly is the stuff of legend across the pond, with the likes of Will Ferrell, Sandra Bullock and Keanu Reeves among the brand’s celebrity fans. The sandwiches are also a staple of the White House, with US Vice President Joe Biden known to be a regular customer of the DC branch.
Hot, toasted, sandwiches are Potbelly’s speciality, deep-filled with a host of all-American flavours. Star of the show is signature sandwich, A Wreck, which combines Salami, Angus Roast Beef, Turkey, Ham and Swiss Cheese in an extravaganza of meaty goodness. Less meat-minded customers can tuck into the Mediterranean’s mix of Hummus, Feta, Artichoke and Red Peppers, or for a heartier affair, there’s the Meatball, with Marinara Sauce and Provolone Cheese.
A secret selection of off-menu specials will be available for those in the know, while a range of delicious made-to-order salads and regularly rotating soups will also be on offer. Sweet tooth? Try one of Potbelly’s famous cookies, freshly baked in store each day, or a signature shake, ‘hand-dipped’ and never dispensed from a machine.
Live music is a big part of the Potbelly experience in the US, and the UK opening will be no different. Watch out for regular performances from local, up-and-coming artists, guaranteed to add a little soul to your sandwich stop.
The new restaurant will be setting down roots at Westfield’s The Street, a chic outdoor space housing some of the UK’s top fashion, lifestyle and restaurant brands. To celebrate the first new opening, Potbelly will be giving away 300 free sandwiches during the first three days of trading. Sign up at www.potbellyuk.com to find out more details.