This London Fashion Week the public will be able to get involved in one of the most exciting events on the fashion week schedule.
Charity Fashion Live, when Oxfam and stylist Emma Slade-Edmondson recreate London Fashion Week looks, just moments after they emerge on the catwalk, using only the second-hand clothing they find in one Oxfam store.
Everyone is invited to follow the live action on Twitter (@CharityFashLive) and Instagram (@CharityFashionLive) as the event unfolds on Saturday 19th September 2015, from the Oxfam Dalston Kingsland store.
Through social media you will see Charity Fashion Live stylist, Emma Slade Edmondson, in full creative flow as she educates us in the art of putting outfits together and demonstrates the benefits of clothing re-use based on live catwalk images. Top London fashion photographer Rachel Manns will be on hand to capture each look as it appears on our charity shop catwalk and the team will share a play-by-play account of the day, trend predictions and style tips on social media as they go.
The Charity Fashion Live Oxfam Takeover event is brought to you by partners Recycle for London and Love Your Clothes, the campaign aimed at helping us get the most out of our clothes. With trends changing season by season, it can be difficult to keep up, particularly if you don’t have a big budget. But with around 1.1 million tonnes of clothing being discarded every year by UK consumers, there is a treasure trove available at a fraction of the price in Oxfam stores. Charity Fashion Live will prove that second hand clothing can be bang on trend.
All you need is a little creative know-how, a trip to your local Oxfam shop or access to Oxfam’s amazing online store at www.oxfam.org.uk/shop to get unique looks on a budget. Just tune in to @CharityFashLive to find out how.
Other London Oxfam stores will be hosting #FashionSalvage events on the same day. Together with Recycle for London and Love Your Clothes there will be designers and upcycling specialists showing you how to alter, repair and re-style items of pre-loved clothing to turn them into new looks, helping you add a personal touch to your new purchases – or to a piece that’s been stuck at the back of your own wardrobe for too long.
Get involved on Saturday 19th September on Twitter at @CharityFashLive and @Oxfamfashion; Instagram at @CharityFashionLive or on the Facebook account CharityFashionLive. You can also get help and inspiration at home by visiting www.loveyourclothes.org.uk for tips and ideas on fixing, upcycling and caring for your clothes.