Centre for Fashion Enterprise (CFE) has announced the future players in fashion: Progressive underwear brand MARIEYAT, womenswear labels Supriya Lele and Alistair James, streetwear-inspired social project LLSB (Long Live Southbank,) sustainability-focused menswear Bethany Williams, Contemporary menswear brands, DANSHAN and Jordan Luca. Textiles specialists Hours.
The eight designers selected for the fashion programme, by a panel including Journalist Jess Bumpus and Label/Mix CEO Gemma Metheringham, reflect the diversification of an industry no longer so wedded to gender binaries or the separation of work from social, formal from casualwear. Businesses including Bethany Williams and LLSB also represent CFE’s commitment to nurturing brands and projects with social, environmental and ethical values in their business models.
Supriya Lele, has garnered attention for her refined but youthful womenswear after graduating from three seasons with Fashion East and brings womenswear to the programme along with Alistair James and MARIEYAT’s hybrid of undergarment and womenswear, which focuses on seamless silhouettes made from natural materials such as cotton, wool and silk.
Sustainability and social responsibility underpins Bethany Williams’ menswear offering, while DANSHAN and textiles innovators Hours both explore gender dynamics and the emotional side of menswear; and Jordan Luca merges Italian heritage with the raw intensity of London. LLSB’s social project uses their clothing brand and collaborations with the likes of Palace Skateboards, to ensure the future of Southbank Skate Park.
Starting November 2018, the Fashion Pioneer programme helps designers navigate the complexities of running a fashion SME. The six-month programme meets the specific needs of each business through expert workshops and individual tailored support delivered by industry consultants across, Branding, Digital, Business planning Sales strategy, Production, Finance and Legal.
Fashion Pioneer Programme November 2018
MARIEYAT was established in 2014, with a strong focus on comfortable and versatile, seamless knitted undergarments. The brand has released 4 collections including lingerie, loungewear, swimwear and a capsule men’s collection. Seeking to create an uncompromised style. MARIEYAT is committed to the experimenting of new ideas for undergarments.
Supriya Lele creates modern, clean, feminine luxury ready-to-wear womenswear with a focus on blending Indian heritage with British cultural Identity. http://supriyalele.com/
Sustainable Menswear Designer Bethany Williams explores social and environmental change through her work with marginalised parts of society in a bid to bring about positive change and social enterprise. http://www.bethany-williams.com/
Long Live Southbank (LLSB)
Long Live Southbank (LLSB) was a response to the threat of expulsion from the Southbank Undercroft by its diverse and creative community. Inspired by its 1960s brutalism, LLSB in collaboration with the likes of Adidas and Palace, create limited edition products, raising funds to support increased access to creative space in London. https://shop.llsb.com/
Alistair James is a luxury womenswear brand eponymously named by design duo Nicholas Alistair Walsh and David James Wise. Driven towards wholesale, specialising in dressmaking and events wear. http://www.alistairjames.london/index.html
DANSHAN is a London-based menswear duo. After graduating from the womenswear design course at Central Saint Martins, and working in industry, the pair established DANSHAN, which celebrates the sensitivity of men and embraces the strength in male vulnerability. https://www.danshan.co.uk/
Hours create innovative, bespoke menswear, celebrating artisanal textile craft on relaxed silhouettes. The use of handwoven, silkscreen print and dye processes innovate ways of applying dimensional texture, pattern and colour to clothing. https://www.hours-studio.com/
Jordan Bowen and Luca Marchetto’s eponymous brand challenges the established norms of contemporary menswear. Merging Italian heritage with the raw intensity of London, JORDANLUCA clash cultures, blurring the sartorial lines between work and pleasure. http://www.jordanluca.com/
IMAGE: Alistair James AW18 Collection